If I took advantage of the bargains restaurant chains have flycast into the market just since Saturday, i could have two fish sandwiches, aa Chipotle burrito, a Quiznos sub, and a slice of cake afterward at Caribou Coffee, all for $4.
No doubt I'd be tremendously thirsty. Which means I'd have to decide whether to pop for a 42-oz. soft drink at Carl's Jr., served in a limited-edition skateboarding cup, or wait for my free sample of VIA, Starbucks' new instant coffee, to arrive in the mail.
Some might characterize the situation as discounting run amuck. I prefer to see it as a challenge.