Thursday, February 26, 2009

IHOP reviews Denny's free breakfast

Julia Stewart, CEO of IHOP’s parent company, has something to say to Denny’s about its loudly trumpeted breakfast giveaway in early February.

“If you’ll indulge me for a moment,” she said yesterday during a conference call with financial analysts, “we want to thank them.”

On the Tuesday Denny’s offered a free Grand Slam platter to anyone who came in, “IHOP sales were significantly up,” and “continued strong for the remainder of that week,” explained Stewart.

She called the arch-competitor’s promotion “a terrific example of the fact no who talks about breakfast, whether it’s a direct competitor, whether it’s the quick-service placers, it nearly always is a great thing for IHOP.”

Stewart spoke the day after IHOP offered its own giveaway, a free short stack of its signature pancakes to anyone who came in on Feb. 24—National Pancake Day, of course—between 7 a.m. and 10 p.m.

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