Julia Stewart, CEO of IHOP’s parent company, has something to say to Denny’s about its loudly trumpeted breakfast giveaway in early February.
“If you’ll indulge me for a moment,” she said yesterday during a conference call with financial analysts, “we want to thank them.”
On the Tuesday Denny’s offered a free Grand Slam platter to anyone who came in, “IHOP sales were significantly up,” and “continued strong for the remainder of that week,” explained Stewart.
She called the arch-competitor’s promotion “a terrific example of the fact no who talks about breakfast, whether it’s a direct competitor, whether it’s the quick-service placers, it nearly always is a great thing for IHOP.”
Stewart spoke the day after IHOP offered its own giveaway, a free short stack of its signature pancakes to anyone who came in on Feb. 24—National Pancake Day, of course—between 7 a.m. and 10 p.m.