Friday, February 13, 2009

Cheesecake tries snacks

Fast feeders aren't the only chains trying to lure more customers with snacks. Executives of The Cheesecake Factory say the new winter menu now in 36 of its stores features an array of snacks and small plates.

"They are very, very well priced," CEO David Overton commented during yesterday's conference call with financial analysts. "You can order two or three of them as you would one."

He indicated that the menu would be rolled to all stores within the next month.

The value appeal of the snacks and small plates is apparently meant to complement the bargains offered on what the chain calls its "special menu," an array of toothsome entrees priced at $11.95 to $12.95. Those selections are currently in "most of our restaurants, [but] not 100%," Overton said.

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