Darren Rovell of CNBC spotted this ad from Arby's in the new edition of Sports Illustrated's annual swimsuit issue:
It's a teaser for a new "Roastburger." The copy suggests it'll be a premium choice, but provides no details as to what precisely differentiates it, or what it might cost. The headline taunts, "We're about to reveal something you'll really drool over."
Rovell confesses that he read the whole ad.