Domino’s has been hooking its marketing efforts to high-profile developments in Washington, like Obama’s appointment of a cabinet (the pizza chain now has a Secretary of Taste) or the bank bailout (today it launched the Big Taste Bailout, a promotion of $5 pizzas and sandwiches). But it’s squandering an opportunity by not jumping on the obvious take-off: The AIG Bonus Package.
“A deal so good they’ll try to overturn it,” the voice-over would explain. “No matter how badly you’ve screwed up, you deserve a payout for the ages. Now, at Domino’s, a soda’s only $1.65 for the first million served—or until the government stops us.”
Think I’ll send it off to Domino’s CEO David Brandon. There could be a free pizza in this for me.