An advocacy group called Corporate Accountability International sent letters today to the Big Four U.S. fast-food companies, basically telling them, “You’re mine, bitch.” As a simultaneous press announcement explained, the group is commencing a war to secure such concessions as having McDonald’s, Burger King, Wendy’s/Arby’s and Yum! Brands pick up the health-care expenses for diet-related illnesses.
The Boston-based organization has targeted those companies and their nine chains, but its mission extends to the whole fast-food sector. For instance, it wants to stop fast-food advertising and promotions aimed at minors. It’s also calling on the business to “not interfere” in efforts to ban or limit fast-food sales.
“The campaign aims to stem the global tide of diet-related disease, in which fast food giants are playing a central role,” states the press release.
The 32-year-old CAI claims it’s been successful in curbing past abuses by corporate giants (and foodservice industry vendors) like Nestle and General Electric. Tobacco and bottled water, a major product line of Nestle, seem like particular areas of pressure.
The text of the letters was not disclosed, so it’s unclear if the tone was cordial, demanding or out-and-out threatening. I’m putting my money on the latter. Check out the group’s special industry-related website to find out why.