Wednesday, March 4, 2009

Jack in the Box avoids that kind of box

Jack is back. Sorry that I wanted to kill you, Big Fella. That kooky campaign was just getting to me. Sort of the way a car alarm gets to you when it keeps blaring for three or four hours.

Turns out I wasn't alone, either. Forty-five percent of the readers who expressed a preference on your fate said they favored pulling the plug. But we did feel your memory should be kept alive through a nose transplant, even if the schnoz would've looked ridiculous on anyone but Frosty the Snowman.

Anyways, I'm making it up to you by showcasing the new logo, which appears to be one of the prime reasons for your hit-by-a-bus campaign. Next time, just go for the press conference and maybe a YouTube video.

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