Tuesday, December 2, 2008

New look for Jack in the Box?

Jack in the Box is testing some new exteriors and logos. You can see them here.

During a conference call with investors a few weeks ago, Jack CEO Linda Lang spoke about a new upscale prototype that included a nicer dining room, a fireplace, a more efficient kitchen and self-service ordering kiosks. She noted that the units featuring the new look (she cited Denver and Corpus Christi as the sites, not San Diego) tended to have more dine-in patrons.

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