What kind of days are these for
restaurants? It’s time to take a quick pulse check.
Concept-o-rama: Not long
ago, you would’ve been hard-pressed to name a new restaurant concept that
deserved more than a yawn. Most were just scaled-down versions of a struggling
brand looking to cut its costs and facilitate expansion.
Today is a different story. Starbucks
alone has three ventures in the works that could probably survive on business from
rivals checking these potential Next Big Things. The chain just revealed that
it plans to open a Tazo “tea bar” in Seattle this fall to showcase 80 signature
teas, available straight or in custom-blends. For those of you keeping store,
this is in addition to the La Boulange bakery chain, which it intends to grow
outside of the Bay Area, and Evolution Fresh juice bars, only one of which is
currently open.
Here’s another one for the new-format
list: Pret A Manger is working on a suburban version internally christened Pret
Local. Insiders describe it as more of a traditional fast-casual concept, where
customers will be presented with their orders instead of having to grab the
salads and sandwiches off shelves.
Experienced operators wouldn’t be
hatching new market entrants if they weren’t confident the consumer demand and
supply of capital were there to foster growth.
Indulgence is on the surge: Consider the tourism lure that Philadelphia flycast onto the
internet yesterday. Not one bargain was touted. Nor did the announcement play
up Independence Hall or the city’s other historical attractions. Instead, the hook
was a chance to sample milk shake after milk shake at the city’s dining
outposts.
Or if you prefer something a little
harder core, literally, there was a run-down of the ice creams, frozen yogurts
and other frosty treats that a visitor can sample.
It was food tourism in a 16-oz. cup.
Restaurants 2, puritans 0:
Establishments in two temperance zones could soon have an easier time of
slaking customers’ thirst for something stronger than birch beer. Utah’s
legislature voted this week to grant 90 more liquor licenses to restaurants in
the Mormon stronghold. Remember, this is the state where you can’t mix drinks
in the open because the seduction of making an Old Fashioned could lead kids
down the wrong road. Ninety licenses in a state that measures 85,000 square
miles isn’t going to change the culture, but it’s a step in the right
direction.
Meanwhile, outdated restrictions on
drink promotions continue to be beaten back. Hayward County in California’s
Silicon Valley voted yesterday to allow restaurants and other alcohol servers
to drop the price of drinks between 4 and 9 p.m. You can even feature live
music! But dancing remains verboten.
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