The strangest part of the story isn’t how Doug Guller bought a town, though it’s jaw-dropping that you can find one on Craig’s List for a decent price. The big whoa! is that Guller intends to use the fiefdom to market his breastaurant chain, Bikinis, and vice-versa.
It’s not just a matter of developing a Bikinis in the town, though
that’s presumably in the works. Guller is renaming the whole town Bikinis, in a
section of Texas hill country that he’s dubbed the Texas Triangle.
those of you trying to find it on Google Maps, the town was previously called
Bankersmith. Spotting it on a map could be a pretty good vision test. Here’s a hint: It’s land-locked so bikinis would only be worn poolside.
in one of the Bikinis units. A two-piece is the official uniform of the
this development is true to what was extensively reported, Guller’s plans to
turn the town of Bikinis into a tourist destination. You have to assume the bikini
may be the uniform of choice for a number of local businesses. Gas stations,
idea of using a town as a restaurant marketing tool might have legs. We know of
at least one more concept that should try it. Get on the stick, Burgerville.