Burger King will upgrade of all of its restaurants to an “edgy, futuristic” new look, CEO John Chidsey announced to a media circus today in Amsterdam.
In a pre-announcement interview given yesterday to the Associated Press, Chidsey apparently indicated that sales at the several dozen stores already renovated had risen by 12 to 15%. Sites were the building was razed and rebuilt with the new format enjoyed a 30% spike in intake, the article reported.
BK pegged the cost of the facelifts at $300,000 to $600,000 per store, a charge high enough to all but guarantee yelping from franchisees.
You can see more pictures of the new design here.