Thursday, June 4, 2009

Krispy Kreme to give bagels a try

Krispy Kreme may have to rework its neon sign to read, "Hot pastries now." The doughnut chain announced this morning that the ink has dried on a new baked-goods menu that includes bagels, Danishes, muffins, and pecan and cinnamon rolls. 

The bagels are particularly of note since they could be the chain's eventual means of adding sandwiches, breakfast or otherwise.

In disclosing that the baked-goods menu is ready to be tested later this year, Krispy also noted that it's new soft-serve ice cream, Kool Kreme, will soon be available in seven stores. 

Same-store sales for company-run units rose 2.1% during the three months ended May 3, the franchisor said. Profits for the quarter fell by more than half, to $1.9 million from $4 million.

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