Showing posts with label non-alcoholic beverages.. Show all posts
Showing posts with label non-alcoholic beverages.. Show all posts

Friday, February 13, 2009

BJ's focuses on operations, including the bar

BJ's, one of casual dining's stronger performers, hopes to add sales momentum during the current downturn through a series of operational and menu tweaks. Those initiatives, detailed to investors this week, include a new high-speed, energy-saving pizza oven, as well as a new centralized reservation system for large parties.

The chain is also testing catering and new dining-room configurations that aim to maximize seating capacity.

On the menu side, BJ's is experimenting with a new roster of craft beers, a new children's menu, higher quality wines, non-alcoholic beverages and "new signature menu items," said CEO Jerry Deitchle. He did not provide details.