Showing posts with label The Counter. Show all posts
Showing posts with label The Counter. Show all posts

Saturday, January 29, 2011

The other sort of cool new menu

There’s been much ado about the use of iPads as restaurant menus. But there’s been nary a word about the other sort that’s coming into vogue: the humble clipboard.

The Counter uses a full-sized version—the sort a doctor gives you on a first visit to hold the form collecting your medical history—because they provide a hard surface on which customers’ can write. The clip holds the form that patrons use to custom-spec their burgers.

Fatty Crab, the small chain of Malaysian hotspots in New York City, uses a mini-clipboard to hold its ever-changing menu. Loose sheets, listing drinks as well as food items, serve as the bill of fare. Patrons flip through the sheets like a factory foreman reviewing the days incoming orders.

The Parallax in Cleveland also uses a clipboard as the organizer for its sheets of selections.
Ditto for Pine 22, a build-your-own burger concept in Orlando.

If you know of any others, please drop me a line. I feel a roundup story coming on.