If you’ve ever wanted to start a “Jerry Springer”-style show
for the restaurant industry, this is the week to do it. Insults and chairs will
be flying before you can say, “I caught my spouse cheating.”
--Chipotle Grill
founder and CEO Steve Ells and renowned chef David Chang, who could
tag-team with another chef named Kyle Connaughton. Their tale, as reported in
the New York media, has more intrigue than a “Game of Thrones” episode, so
follow closely.
Connaughton, a former protégé of British kitchen god Heston
Blumenthal, is suing Ells for reputation damage. The plaintiff contends that he
was fired by Ells for accusing the CEO of stealing intellectual capital from
Chang.
According to press accounts of the suit, Ells had hired
Chang, the proprietor of Momofuku, to consult on a concept that would become
ShopHouse Southeast Asian Kitchen. Ells and Chang squabbled and split, but
Connaughton felt that Ells was still using Chang’s ideas, without letting the
chef know or paying him for the ideas. When Connaughton objected, he was
canned, according to the suit.
Chang reportedly is not part of the legal action. But his
comments have suggested a lingering anger from the situation. So let the
furniture-flinging begin.
--The
management of the New York Hilton and one of its higher maintenance guests. Some
suggested props for the segment: A typical room service breakfast play, set
next to the grab-and-go choices that’ll have to suffice for an in-room
breakfast. The convention hotel is phasing out room service, figuring a food
shop can fill the need. We’re not
talking about a Red Roof Inn here; the Hilton’s room rates are high even by New
York standards. But the property sees no business value in delivering thirty or
forty dollar breakfasts to guests’ three or four hundred dollar rooms.
--Taco Bell’s
marketing team and the co-founders of YouTube. If a donnybrook erupts, expect other chain execs to fight
alongside Yum’s biggest brand. The industry is tired of contending with videos
that knuckleheaded employees or customers post on the site to gross out
customers. In this instance, an employee is licking a bunch of taco shells.
Taco Bell was quick to counter the fallout by declaring with assurance that
none of the shells made it to the production line. There was no apology for
hiring the sort of jack ass who regards pranks like those as the height of
hilarity.
--Hardee’s/Carl’s Jr. CEO Andy Puzder and McDonald’s CEO Don
Thompson. Puzder, a lawyer by training, stars in a new guerilla
marketing campaign from Hardee’s and Carl’s parent, CKE Restaurants. In videos
posted on a website called ReclaimYourAngus.com, Puzder addresses McDonald’s
customers who might be upset by the Golden Arches’ elimination of
third-of-a-pound Angus burgers from the menu. Hardee’s and Carl’s Jr. haven’t
deprived Angus fans of their burgers, Puzder explains. For a limited time, the
chains will be selling their premium sandwiches at the same price that
McDonald’s formerly charged.
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