A new phrase has entered the vernacular, courtesy of the
fast-selling new book from Google COO Sheryl Sandburg: Lean forward. You may
not have heard it uttered in the restaurant business, but that’s only because
our paradigms of female success have been too busy advancing to master the
lingo.
Sandburg’s thesis is a contradiction of the idea that women
lean back from ambition. We need to sit her down with a margarita and a burger
and do some serious talking, because female ambition and success are hardly a novelty
in our business. Our women have been leaning forward since the days of Allie
Marriott, Joan Kroc, June Martino, Esther Snyder, Sue Aramian, Ella Brennan and
Maude Chasen.
Forget for a minute the women who’ve risen to top jobs by
proving that smarts trump testosterone anytime. Liz Smith heads Bloomin’
Brands, a.k.a. Outback Steakhouse, an operation that all but required its
executives to wear a jock and cup. She’s a former president of Avon, but you’re
a fool if you doubt she can play as hard-knuckles as need be in headquarters,
the boardroom, and meetings with investors.
Sandra Cochran is the CEO of Cracker Barrel, a company
founded by a brilliant but old-school force who referred to powerful women like
Hillary Clinton as femin-Nazis. I’m going to go out on a limb and suggest it
wasn’t easy for a woman to rise in that culture. Anyone think she’s not been
masterful in handling a takeover challenge from Sardar Biglari?
If there’s a better quick-service turnaround artist than
Cheryl Bachelder, the Harry Potter who’s resurrected Popeyes despite the Vegas
odds, please point her out. But don’t waste your time by singing the praises of
Linda Lang, chief of Jack in the Box. I got religion on her, dude. She’s the
real deal. I said “turnaround.”
Do I need to mention Sally Smith, the CEO of Buffalo Wild
Wings, or Julia Stewart, the deal maker who turned IHOP into the most powerful
franchisor this side of McDonald’s? They lean forward so much that I fear a
fall.
And don’t forget the other side of the foodservice business,
the so-called non-commercial sector. Lorna Donatone is COO of the school
feeding operations of Sodexo, the contract-feeding giant. What she does day to day should be an
inspiration to any government bureaucrat—wracking up accomplishments, with a budget
that sounds like a college student’s allowance.
Mary Molt, assistant director of Kansas State University’s
dining operations, literally wrote the book on high-volume feeding. If your
child ate in a school cafeteria, wolfed down a college breakfast, or even ate a
tray-delivered lunch in a hospital, the meal was a lot better because of the
practices that Mary codified. I’d
suggest she’s been leaning forward for decades, but I’d fear a slap for
suggesting she’s out of her 20s (I wouldn’t
suggest such a thing, but some say that Mary is about to start her fourth
decade in the business.)
We in foodservice have had women leaning forward since the
industry’s birth. But we welcome Sandburg’s advisory to seize ambition and aim
for the big jobs.
Ours is an industry of opportunity. Any theory that
underscores that point will get an amen from us. And a big cheer for all those
who’ve proven in our business that ability trumps gender, regardless of how
your body is leaning.
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