A new siting imperative?

The old adage holds that there are few things more essential to a retail business’s success than “location, location, location,” as hotelier Conrad Hilton famously put it.

So true, agreed a speaker at the Restaurant Leadership Conference. But no longer does that apply merely to the placement of brick and mortar.

“Today, you have to be concerned about where your app comes up, or how high you end up on a Google search,” asserted Paul Langenbahn, president of the hospitality division of Radiant Systems.