The organizers of New York City's popular (and much-copied) Restaurant Week promotion are considering an extension of the special-price offer through February, according to a report in Crain's New York.
The conversion of Restaurant Week into what amounts to Restaurant Month Plus would follow the less-ambitious extension of the deal to Sundays, a first this year.
The promotion is intended to give consumers a chance to try the city's high-end restaurants at bargain prices of $24.07 for a three-course lunch and $35 for dinner. It's held twice year, in the traditionally slow stretches of late January and mid-summer.
Restaurant Week is already a misnomer for the citywide deal, which is offered by more than 200 restaurants and cooperatively promoted. This year's winter session began Sunday and runs through Friday. It lifts on Friday and Saturday, then resumes on Sunday for another five-day run.
Crain's source for the story was Tracy Nieporent, who runs Myriad Restaurant Group in partnership with his brother Drew.
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